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Bike Motion Now Leading Benelux Show

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UTRECHT, the Netherlands – Today the largest bicycle show in the Benelux, Bike Motion has opened its doors. For four days, local dealers and consumers will be informed about the latest new products and innovations. In the past years, this show has gained importance and is now the leading bicycle event on the Dutch and Belgium markets. Although not the biggest in Europe;

Bike Motion Now Leading Benelux Show

UTRECHT, the Netherlands – Today the largest bicycle show in the Benelux, Bike Motion has opened its doors. For four days, local dealers and consumers will be informed about the latest new products and innovations.

In the past years, this show has gained importance and is now the leading bicycle event on the Dutch and Belgium markets. Although not the biggest in Europe; the Netherlands is seen as THE trendsetting market in Europe.

Bike Motion was able to book a new group of exhibitors this year with the sudden cancellation last August of its main competitor, the Belgium Expo Velo Sport. It forced show organizer VNU Exhibition to plan an extra hall to house all booth applications. In addition VNU Exhibition is also reporting a substantial growth in pre-registered visitors.

Cor Vos

At the opening of the show today at 14:00 hrs, the first copy of the book titled ‘Emotions’ will be presented. This book is telling the story of the career of Cor Vos, the famous international road race photographer. The book presentation is the start of a comprehensive side program offering fashion shows, demonstrations, round table discussions with road racers and the Eurosport reporter competition.

Bike Motion Benelux opened its doors Friday October 31 at 14:00 hrs. and close Monday November 3. The final day is business only.

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