News Article

Derby Cycle Werke Establishes US Subsidiary

Home

Derby Cycle Werke has established Focus Bicycles USA, Inc. in order to start the US distribution of the German built Focus branded bicycles. Focus Bicycles USA, Inc. will handle all sales, marketing, distribution and customer service to support the brand, and will sell through

Derby Cycle Werke Establishes US Subsidiary

CLOPPENBURG, Germany – Derby Cycle Werke has established Focus Bicycles USA, Inc. in order to start the US distribution of the German built Focus branded bicycles. Focus Bicycles USA, Inc. will handle all sales, marketing, distribution and customer service to support the brand, and will sell through a network of dealers across the US.

The exact location of the office and warehouse is yet unknown but will be along the west-coast. “With the entry into the US market we will further increase the international market share of Focus”, said Mathias Seidler, CEO Derby Cycle Werke GmbH.
 
Derby Cycle Werke has hired Scott Rittschof as President of the new division who is also in charge of setting up the US office. Rittschof has served as Vice President of International Operations for PowerBar, based in Munich. He also owned and operated two retail stores in the San Diego area until last year. “We are convinced that we found the perfect partner for our US distribution. Scott Rittschof has the experience of working in the US bicycle market and has worked internationally”, explained Seidler.
 
Focus has a long history in racing, having been founded by the legendary Mike Kluge, a former cyclo-cross world champion, World Cup mountain bike racer and multi-year German national champion in both disciplines. The company maintains its vision of building bikes by racers, for racers. Its product development team includes a number of accomplished racers, among them Product Manager and former German cyclo-cross champ Jorg Arenz, and works closely with current pros in gathering data and testing new products.
 
“Focus bicycles like those ridden by Team Milram in this year’s professional road peloton will reach the US market by this summer. The German-engineered and assembled road, mountain, cyclocross and time trial/triathlon bikes will deliver the highest quality and technology at prices that guarantee high value to the consumer”, says new Focus USA President Rittschof, “

 

Comment on this article