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Biomega & Puma Cooperation Taking Shape

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The cooperation between the Danish bike designers Biomega and sporting goods giant Puma is taking more and more shape with the presentation of an all new commuter bike range. The Eurobike and Interbike shows were Puma’s and Biomega’s platform to launch the results of: Smart European design and commuter technology with urban American style, as

Biomega & Puma Cooperation Taking Shape

COPENHAGEN, Denmark – The cooperation between the Danish bike designers Biomega and sporting goods giant Puma is taking more and more shape with the presentation of an all new commuter bike range.

The Eurobike and Interbike shows were Puma’s and Biomega’s platform to launch the results of: “Smart European design and commuter technology with urban American style,” as both companies called it. “Puma pared down its bikes to their essentials and constructed a new bike line with innovative and thoughtful details that meet the needs of a unique consumer set.”

The bike line includes 18 models and is designed for urban mobility and finds innovative solutions for the everyday city bike ride. Each bike features colours inspired by island culture in the Atlantic, symbolizing this new Trans-Atlantic approach and balancing Puma’s European heritage with American popular culture.

Very popular in the trendy bike segment is customization. Each Puma bike is accompanied by a ticker book of bike names creating the possibility to character and customize your bike. The Puma – Biomega cooperation is looking for distributors worldwide.

Biomega is a premium urban bicycle brand. The company is committed to contribute to the world by creating lifestyle oriented CO2 friendly alternatives to cars and thereby reducing CO2 emission and helping create clean city centres.

Next to Puma, the brand features collaborations with renowned designers such as Marc Newson, Ross Lovegrove and Karim Rashid. The company, which was founded in 1998, distributes its products in more than 20 countries, and has headquarters in Copenhagen, Denmark.

 

 

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