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Foil Provides Shining Light for Orion

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Orion has recently been awarded with the Alufoil Trophy 2010. The Italian component maker got the award in the Design + Marketing Category for its Carcano Antonios alufoil print technology.

Foil Provides Shining Light for Orion

Orion has recently been awarded with the Alufoil Trophy 2010. The Italian component maker got the award in the Design + Marketing Category for its Carcano Antonio’s alufoil print technology.

Creating a fashion component for bicycle mudguards that every hobby cyclist will want, was the challenge for Orion. With the new alufoil technology that challenge was met. This technology was described as a ‘true delight’ by head judge Terry Robins; technical and retail packaging consultant, and former technical and packaging innovations manager for Sainsbury.

Featuring high quality graphic design and print, the potential provided by the bright and metallic surface of alufoil give the mudguards excellent appeal at point-of-sale. The photo shows the mudguards printed in 4-colour rotogravure. The alufoil can also be embossed to provide a range of customized patterns including flowers, cubes, squares, and bubbles.

The development ably demonstrates how alufoil can be successful combined with other materials, in this case plastic, and its potential to create a variety of interesting applications across numerous market segments.

Orion, the Italian bike component maker, distinguished the unique characteristics of alufoil. Featuring high quality graphich design and print, the potential provided by the bright and metallic surface of alufoil give the mudguards excellent appeal. The picture shows the mudguard printed in 4-colours.

For more information: ORION GROUP srl; Paolo Balin Sales & Marketing Manager, Mobile : +39 3458827664; paolo.balin@oriongroup.it

 

 

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