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Cervelo Concentrates Operations in Toronto and Germany

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After years as co-CEOs of Cervelo, owners/founders Gerard Vroomen and Phil White (photo) have decided that White will now assume sole CEO status for the Canadian bike manufacturer and Vroomen will continue in his role

Cervelo Concentrates Operations in Toronto and Germany

TORONTO, Canada – After years as co-CEOs of Cervélo, owners/founders Gerard Vroomen and Phil White (photo) have decided that White will now assume sole CEO status for the Canadian bike manufacturer and Vroomen will continue in his role on the Board.

“We have spent the past three months working on the best company structure for the future,” Phil White explained. “We have decided to concentrate our global supply chain in Toronto. Sales management for Europe and the rest of world will be consolidated from Switzerland to our German office. These steps are currently in process, and the resulting improvements in efficiency have already proven significant.”

“As a result of the geographic re-alignment, it also made sense to look at our own roles,” said Vroomen. “We were already convinced that a sole CEO was the best set-up and these organizational changes allow us to realize that in a way that makes sense. Combining our engineering team, supply chain management and marketing in the same office, Phil will be able to get the most out of the great people we have. For me personally it means I will still be involved with Cervélo at the strategic level where I add the most value, while also creating some time to work on other projects.”

“2011 is already shaping up as our best year ever as we are seeing increased growth in our main markets,” said White. “With these changes and Gerard’s continuing support with knowledge, strategic guidance and advice, we are confident about the future of our company.”

 

 

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