News Article

Derby Cycle UK Goes Direct

Home

Further pushing to internationalisation strategy Germany’s main bicycle manufacturer has launched direct sales of its products in the United Kingdom. The UK follows Australia as the second country within a month in which Derby Cycle announces to go dealer direct. Mathias Seidler, CEO of Derby Cycle AG,

Derby Cycle UK Goes Direct

CLOPPENBURG, Germany – Further pushing to internationalisation strategy Germany’s main bicycle manufacturer has launched direct sales of its products in the United Kingdom. The UK follows Australia as the second country within a month in which Derby Cycle announces to go dealer direct.

Mathias Seidler, CEO of Derby Cycle AG, commented on the company’s advancing internationalisation as follows: “With volume of around 3.7 million bicycles generates around 800 million euro of sales per year which makes Great Britain a most attractive market. The British market is benefiting particularly from the Congestion Charge that has been introduced in London, as well as from specific subsidised programmes such as the ‘Cycle to Work’ initiative, which provides financial support when individuals purchase bicycles.”

“With immediate effect, we will start to address specialist wholesalers and retailers directly, thereby tapping further growth potential in the UK. For this purpose, we have set up an experienced sales team that is familiar with the local market, and is thereby continuing to consistently pursue our internationalisation strategy in the United Kingdom.

Chris Needs, a sales professional with 24 years of experience on the British market, will lead the team as Head of Sales UK.

After Australia and the UK more countries will follow in Derby Cycle’s dealer direct strategy as Uwe Bögershausen, CFO of Derby Cycle AG, adds: “Along with electric bicycles, our Focus brand, which comprises our sports products segment, forms one of Derby Cycle’s key international growth drivers. We will continue to endeavour to further strengthen and expand our direct sales in the future.”
 

Comment on this article