Shimano Europe Acquires Bike Fitting
For an undisclosed amount, Shimano Europe bought the Dutch specialist in determining optimum bicycle positioning and frame geometry; Bike Fitting.com BV.
NUNSPEET, the Netherlands – For an undisclosed amount, Shimano Europe bought the Dutch specialist in determining optimum bicycle positioning and frame geometry; Bike Fitting.com BV.
Over the past 25 years Hay Janssen and Cisca Scipio developed Bike Fitting into an innovative and internationally recognized company that translates insights obtained from biomechanics and the science of human movement into practical measuring instruments which can be used for optimizing cycling efficiency and comfort. Bike Fitting measurements and recommendations are the benchmark in the market for over 1,700 dealers in 44 countries.
Develop products even more customized to the needs of cyclists
Marc van Rooij, President of Shimano Europe Holding: “With Bike Fitting’s technology Shimano gets more insights of human movement for product development. Through these insights we will be able to develop products even more customized to the needs of cyclists.
With Bike Fitting’s professional measure systems Shimano offers also a new service to the dealer network. “As service is getting more important in retail we give dealers the possibility to analyze cyclists and customize their bike (frame size, saddle, handlebar, seat position, etc), this way the IBD can show their expertise,” says Marc van Rooij.
International expansion for Bike Fitting
Hay Janssen, CEO of Bike Fitting: “For Bike Fitting this is an excellent opportunity to secure its continuity and expand internationally through Shimano’s excellent world- wide dealer network. Of course nothing will change for our existing dealers and we will keep on servicing them as they are used to.”
The location of Bike Fitting stays the same and the former owners Hay Janssen and Cisca Scipio will remain working for the company.