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Dutch AGU Takes Over Ultima Bike Wear Brand

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ALKMAAR, the Netherlands – Dutch AGU has bought the rights to the Ultima bike wear brand from the bankruptcy estate of Veltec Benelux BV. This Dutch import and distribution company was declared bankrupt in early February.

Dutch AGU Takes Over Ultima Bike Wear Brand
"Ultima is a good brand. Too good to be wasted in bankruptcy dealings." - Photo Veltec

AGU only took over the trademark rights for Ultima, reported AGU’s Peter van den Kommer. The actually retired general manager of the Dutch importer – wholesaler was personally engaged in the Ultima acquisition.

He commented: “We are too late in the season to have Ultima bike wear in the shops this year. And what we will do with Ultima in 2014, I don’t know yet. We are going to consider this in more detail. However, what is certain is that Ultima is a good brand. Too good to be wasted in bankruptcy dealings.”

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