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Phil White Appointed Innovation Officer for Pon Bicycle Group

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TORONTO, Canada – Phil White, co-founder and current CEO, has been appointed Chairman of Cervélo as well as Innovation Officer for the Pon Bicycle Group.

Phil White Appointed Innovation Officer for Pon Bicycle Group
Next to Innovation Officer for the Pon Bicycle Group Phil White has also been appointed as Cervélo Chairman. - Photo Bike Europe

As Chairman, Phil White will continue to focus on product innovation and development. Since Phil co-founded Cervélo in 1995, he has been known for pushing the boundaries of engineering innovation. He now gets to share his expertise on a broader scale: in addition to his role as Chairman, Phil will also become the Innovation Officer for the Pon Bicycle Group (PBG).

Ambitious product development agenda
“This is a perfect role to allow Phil to apply his deep and proven design and innovation knowledge on a broader scale to support the entire Pon Bicycle Group,” said Xeno Grimmelt, Senior Vice President, PBG. “Pon Bicycle Group has an ambitious design and product development agenda over the next few years and we’re delighted Phil is going to be a part of this opportunity.”

New Chapter
“I am excited to bring the same focus on innovation to help drive the Pon Bicycle Group, while still providing input to Cervélo’s engineering team,” said Phil White. “I look forward to this new chapter and the challenges it will bring.”

In the interim, while a new successor to Phil White is selected, Robert Reijers, the Business Development Manager for the Pon Bicycle Group will be the acting Managing Director of Cervélo.

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