Accell Changes Structure in US
MONTEREY, US – Accell Group NV announced that it is changing the structure of its operation in the United States. Accell Group North America is founded which Accell Group NV COO Jeroen Snijders Blok calls a ‘powerhouse of independent brands’.
Accell Group North America includes Raleigh America, Seattle Bike Supply, Currie Technologies and Lapierre North America. Steve Meineke (former CEO of Raleigh USA) is appointed as CEO while Chris Speyer is COO and Sharon Robinson as CFO – both come also from Raleigh USA.
Share efficiencies and synergies
Accell Group North America must take the cooperation of Accell’s US companies to a higher level, is to integrate them as well as to have them share efficiencies and synergies. This was stated by Steve Meineke at a dealer summit recently held in Monterey.
Competition with Trek, Specialized and Giant USA
According to a report by the US trade Journal Bicycle Retailer, Accell Group North America is also to bring the competition with Trek, Specialized and Giant USA to a higher level. To take on the ‘Big Three’ of the US market and in particular their single brand dealer strategy, Accell Group North America is to use the buying power of the holding company through its Taiwan trade-arm Derby Trading (recently renamed into Accell Trading Company), while the activities of Seattle Bike Supply will be stepped up including a B2B portal. All this is to bring a multi-brand partnership to the US dealers with more choice, innovation and service.
World’s biggest bike companies
Looking at the competition Accell Group with its newly formed subsidiary in North America is taking on; currently US based Trek holds the number three position in the ranking of the world’s biggest bike companies with an estimated sales turnover of 1.1 billion US Dollar. Shimano holds the number one position in this ranking with a US$3b turnover while Giant stands at second place with 1.8b. Accell holds the number 4 position with 1.0b in US dollar turnover.