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TranzX and Matra Join Forces in Tour de France

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BAD NAUHEIM, Germany – The French e-bike specialist Matra is currently touring its home market with its first dealer roadshow to highlight the Automatic Gear Transmission (AGT) from TranzX.

TranzX and Matra Join Forces in Tour de France
Matra is presenting two e-bike models equipped with the AGT technology. – Photo Matra

Quickly after the first TranzX dealer tour was launched in 2012 which covered multiple regions across Germany, Matra built upon the roadshow’s success and adopted the structure into a parallel tour across France.

Direct contact with retailers

Designed to strengthen dealer relations and consumer interest, the tour will present the e-bike technology directly to the retailers with industry experts on site to provide additional information and demonstrations.

The tour will extend through the middle of July, stopping in over 20 regions across France. As part of the tour, Matra is presenting two e-bike models equipped with the AGT technology: a TX model, which was successfully launched last year in September and a 20-inch urban CX AGT model that is designed to appeal to a younger target group.

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