Cervélo Takes on Direct Distribution
CLOPPENBURG, Germany – Derby Cycle has taken over the distribution of Cervélo cycles in Great Britain and Spain. Until then, the distributor in Great Britain was Madison, with the distributor in Spain being Team Bike SL.
Since the beginning of the month, the Derby Cycle subsidiary Cervélo Europe GmbH, based in Cloppenburg, will be responsible for distribution.
“In all markets in which we are present, we want to offer our Cervélo customers not only exceptional products, but also excellent, direct customer service and additional benefits only available from the manufacturer”, noted Mathias Seidler, MD of Derby Cycle Holding GmbH, the parent company of Cervélo Europe.
In Europe most countries are directly handled by Cervélo Europe GmbH, except of Austria and Switzerland (both by CUAG), Greece (by BikeMe.gr and ToPodilato) and Italy (by Focus Italy).