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Hartje Takes On Tern Distribution for Benelux

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TAIPEI, TAIWAN – Urban transport specialist, Tern announced that Hermann Hartje KG is now the exclusive distributor for Tern in the Netherlands, Belgium, and Luxembourg.

Hartje Takes On Tern Distribution for Benelux
Hermann Hartje KG is exclusive distributor for Tern in the Netherlands, Belgium, and Luxembourg. - Photo Tern

“Tern has a longstanding partnership with Hartje and it made sense to let them handle the Benelux area,” stated Joshua Hon, Tern vice president. “Hartje already distributes Tern in Germany and Denmark and in addition to them carrying the largest Tern product range, they also have best-in-class logistics in Europe.”

Market entrance

The folding bike brand Tern made his entrance on the market in June 2011 and has been distributed in the Benelux by Turn To.

Founded in 1895, Hartje now has over 700 employees and represents many key brands for the cycling, PTW and automotive sectors in Germany, Austria, Denmark and the Benelux. Dealers in the Benelux area interested in carrying Tern can reach Hartje at their Zutphen, Netherlands office at zutphen@hartje.de.

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