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Gluskin Townley Establish Professional Consulting Alliance

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ALLENTOWN, USA – Elliot Gluskin, managing partner of the Gluskin Townley Group announced that Ben Serotta, former owner and Bill Watkins the former CEO of Serotta Competition Bicycles have formed a Professional Consulting Alliance.

Gluskin Townley Establish Professional Consulting Alliance
The Gluskin Townley Group announced that Ben Serotta, have formed a Professional Consulting Alliance.

“Jay Townley and I are very pleased to announce the formation of a consulting alliance with Ben Serotta and Bill Watkins,” said Elliot Gluskin. “We are confident that our combined individual talents and skill sets will provide enhanced synergistic consulting tools for our current and future clients.

Industry veteran Ben Serotta

Having started his own specialty bicycle retail business at 16 years of age and building his own frames since 1972, Ben Serotta’s 45 years of experience in the bicycle business covers everything from brand definition, crisis management, proper planning, capitalization, product launches and more.

“We are honored to be able to align ourselves with the industry’s most accomplished professionals in consulting, making our transition from high-end bicycle fabrication to consulting almost seamless,” Serotta said.

Outsider with experience

Bill Watkins’ entrepreneurial spirit sparked him to build a medical device company from his garage. At the time he sold his stake, Marena operated manufacturing facilities in the USA and Latin America, and exported to over eighty countries. He is also a former member of the US National, US Olympic Development and US Olympic Cycling Long Team.

He was Master’s National Criterium Champion in 2011, the same year he switched from cycling consumer to industry insider. Bill worked alongside Ben Serotta as a company consultant and became CEO of Serotta Competition Bicycles in 2012.

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