MIFA and Cycleurope Cooperate in Sales and R&D
SANGERHAUSEN, Germany – Stocklisted Mitteldeutsche Fahrradwerke AG (MIFA) and Cycleurope AB will start a close cooperation for the development and production of bikes and e-bikes in the high-end market segment as of 2014.
In a MIFA published statement the partners say that they will review their international sales network and will engage cooperation to increase sales and market share of respective high-end brands. With regards to their domestic market and position, both companies should benefit from their strong presence and organization.
Cycleurope brand portfolio includes well-known brands as Bianchi, Crescent, DBS, Definitive, Kildemoes, Gitane, Monark, Peugeot and Puch. These brands are distributed through the company’s numerous own branches and distributors in Europe and worldwide.
‘Efficient bicycle production’
Tony Grimaldi, Cycleurope’s CEO, expressed his satisfaction with the cooperation venture as follows: “In my opinion, MIFA’s plant is a very modern and efficient bicycle production centre, and I was impressed by the e-bike production according to automotive standards. We are pleased with our new cooperation venture which will complement each company’s expertise and market coverage for their respective benefit.”
“Cooperation is obvious’
Peter Wicht, MIFA’s CEO, added: “This cooperation with Cycleurope looked particularly obvious to us. Our planned cooperation in producing high-quality bikes allows both companies to benefit from the development and production know-how that we have gained over recent years – not least as a result of manufacturing for Daimler and Deutsche Post. In return, we enjoy access to Cycleurope’s established global sales network, and we can lend our branded bicycles business an ever stronger international aspect.”