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Easton Cycling Sold to Race Face Owner

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SCOTTS VALLEY, USA – Chris Tutton, industry veteran and owner of Race Face Performance Products acquired the Easton Cycling business from BRG Sports Inc. The terms of the deal were not disclosed and it is expected to be completed in the next 60 days.

Easton Cycling Sold to Race Face Owner
Chris Tutton is the new owner of Easton Cycling. – Photo Easton Cycling

The Easton Cycling business includes well-known brands such as Easton, Bell, Riddell, Giro, and Blackburn. Tutton is also a former long-time independent sales representative for Easton Cycling’s OEM business.

Attractive offer

“We are very pleased that the Easton Cycling unit will be under the leadership of Chris Tutton,” said BRG Sports Executive Chairman and CEO Terry Lee. “We have enjoyed a long-standing relationship with him both in business and in our shared passions for cycling, and when he put forth an attractive offer, we felt the timing was right to proceed with a deal. We are confident that Chris and his team are the best candidates to create a bright future for the Easton Cycling brand.”

Recently, BRG, a leading designer, developer and marketer of branded sports equipment, protective products and related accessories, sold the Easton Baseball/Softball business to Bauer Performance Sports. The company is also continuing to work towards an agreement with a third party for the sale of Easton Hockey.

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