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Schwalbe Starts North American Subsidiary

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REICHSHOF, Germany – Schwable has strengthened its position in North America considerably with the acquisition of its long term distribution partner Moser Enterprises.

Schwalbe Starts North American Subsidiary
Today, Schwalbe is a well-known brand distributed by many retailers in the USA and Canada,” says Frank Bohle, Managing Director of Schwalbe. – Photo Schwalbe

For 15 years the Victoria, Canada based company has been Schwalbe’s exclusive distributor for the North American market. Managing Directors Celeste Steindl-Moser and Klaus Moser will continue to manage the brand alongside their team.

Well-known brand

“At the end of the nineties, virtually nobody in North America had heard of the brand Schwalbe. Today, Schwalbe is a well-known brand distributed by many retailers in the USA and Canada,” says Frank Bohle, MD of Schwalbe.

Schwalbe Tires North America Inc.

“With the acquisition and establishment of Schwalbe Tires North America Inc., we are a strong foundation for growth. The headquarters will remain in Victoria on Vancouver Island in Canada. Also the logistics centre in neighbouring Ferndale, in the US Federal State of Washington will be part of the operation in the future. “

5th foreign subsidiary

The North American company is Schwalbe’s fifth foreign subsidiary after Schwalbe NL in the Netherlands, Schwalbe Italia, Schwalbe UK and Schwalbe France.

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