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Vittoria Changes Brand Strategy

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MADONE, Italy – At ExpoBici in Italy tyre manufacturer Vittoria S.p.A. will officially launch a new brand strategy as of MY 2015. Vittoria, manufacturer of premium bicycle tyres including tubes, will say goodbye to GEAX; the brand name used to market MTB tyres.

Vittoria Changes Brand Strategy
Vittoria, manufacturer of premium bicycle tyres including tubes, will say goodbye to the brand name GEAX. – Photo Bike Europe

The brand name GEAX, founded by Vittoria in 1997, will be taken of the market completely. All 2015 MTB tyres of the Italian company, that runs its own production facilities in Thailand, will be labelled Vittoria.

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