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X-Fusion Adds New Germany Distributor Shocker Distribution

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SANTA CRUZ, USA – X-Fusion Suspension announces the addition of a new distributor for the German market. Shocker Distribution will begin with X-Fusion suspension products immediately.

X-Fusion Adds New Germany Distributor Shocker Distribution
“We have found a great new partner with Shocker Distribution,” says X-Fusion General Manager Joel Smith. – Photo X-Fusion

“We have found a great new partner with Shocker Distribution,” says X-Fusion General Manager Joel Smith. “Shocker distributes many performance-oriented brands and we think X-Fusion fits well into its product mix and knowledge base.” Shocker is the exclusive distributor of other brands in Germany including WTB, Devinci bicycles, Industry Nine, Chromag.

Growing sales and reputation

Kelheim, Germany based Shocker is owned by Florian Weinzierl. “X-Fusion has been growing in sales and reputation in the rest of the world, so we see excellent opportunity in Germany for the brand,” says Weinzierl.

X-Fusion had been distributed in Germany for the previous 8 years by Koehn GmbH of Hannover. In a mutual agreement X-Fusion and Koehn arranged that Koehn will continue to provide service support during the transition to Shocker Distribution.

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