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Formula Cycling New Brand Owner of BeOne

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YPRES, Belgium – Formula Cycling BVBA acquired the brand BeOne from Blomson International. BeOne’s new product range will be presented at the Velofollies show mid-January in Kortrijk, Belgium.

Formula Cycling New Brand Owner of BeOne
Belgium distributor Formula Cycling obtained a global license for BeOne. – Photo BeOne

“After we switched our brand strategy I looked for a suitable company to handle BeOne’s international distribution,” says Maurice Blom, GM of Blomson International. “Formula Cycling proofed to be the best choice.”

Global license

Belgium distributor Formula Cycling obtained a global license for BeOne, but will initially focus on the Belgian and Dutch markets. A separate presentation of the BeOne 2015 range in the Netherlands is scheduled for next February.

The 2015 product range will include road bikes with aluminum and carbon frames in the price category from 499 to 3,995 euro retail. The 26, 27 and 29 inch MTB will range between 399 to 995 euro. Formula Cycling will also offer an e-MTB that retails for 1,495 euro.

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