Polish Maker Focuses on Growth in EU with Kross and Le Grand
FRIEDRICHSHAFEN, Germany – Poland’s biggest bike maker Kross focuses on international expansion for which its developed a special MTB and a new brand. At Eurobike the company presented its Moon MTB as well as an all new brand targeting the stylish urban market called ‘Le Grand’.
Kross sees both product lines as a gateway to further international expansion with a focus on Germany, England, France and the Netherlands in particular. The company’s current sales reach 41 countries worldwide, including South America.
Kross Enduro Moon MTBs
For reaching the export expansion goals the Kross Enduro Moon Mountainbike has been developed. It caters to the high-end, premium segment of the market. The 27.5-inch version will be available in three different variants. In addition to new components and improved riding stability, the new bikes are specially designed to reduce weight and increase overall performance.
Le Grand range to include five categories
For the stylish urban market Kross developed an all new brand called ‘Le Grand’. Le Grand bikes are merging the latest trends with timeless designs and a retro look and feel. For 2016 the Le Grand range will include five categories for adults and two for the younger riders. The ‘Originals’ touches on the classic Dutch style while the Virginia models, made especially for women, and William models, designed for men, refer to the names of famous writers from the turn of the 20th century. The Le Grand family also includes a number of urban bike dedicated accessories like buckles, seats and lighting.