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Cycling as a Service – CAAS

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Your service operator would take care of all your cycling needs locally and, if chosen, abroad. All you would have to do is pay a monthly subscription rate and commit to a 1-3 year contract.

Cycling as a Service – CAAS
Patrick Keating, Vélo Capital Partners

Your service operator would take care of all your cycling needs locally and, if chosen, abroad. All you would have to do is pay a monthly subscription rate and commit to a 1-3 year contract.

As part of the paradigm shift that is beginning to take place in the global transportation industry Mobility as a Service (MaaS) – which is a mobility distribution model in which a customer’s major transportation needs are met over one interface and are offered by a single service provider – is now in the first phase of development mainly here in Europe. The vision is to see the whole transport sector as a co-operative, interconnected eco -system, providing services reflecting the needs of customers. Finland is the host to perhaps this first large-scale deployment: www.maas.fi.

Cycling as a Service (CaaS) at this stage is really being driven by public bike share systems that have been integrated into public transportation systems in many cities. However, as the market evolves, emerging players in the private sector will seize upon this opportunity. There is already a growing number of specialized companies offering different cycling vehicles for rent on an hourly, daily or weekly basis. Soon, OEMs, especially those from places like India and China, will see this as an alternative way to enter the more lucrative markets in North America and Europe with their brands.

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