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Selle Royal to Open New Facility in Utah, USA

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SALT LAKE CITY, USA — The Governor’s Office of Economic Development (GOED) in Utah, USA, along with Selle Royal group, announces that Selle Royal group will be opening a new facility in Utah, with a plan to generate 65 jobs in the next 7 years.

Selle Royal to Open New Facility in Utah, USA
Gaspare Licata and Roberto Rossi of Selle Royal stand with representatives from GOED, EDCUtah and Ogden City. – Photo Selle Royal

“Utah is truly a global hub for outdoor products,” said Val Hale, executive director of GOED. “It’s wonderful to see an established international company like Selle Royal group recognize this and join the ranks. We look forward to the contributions they will make to our outdoor recreation industry.”

Utah holds about seven bicycle and P&A makers as well as distributors. Among them the most renowned one is Specialized Bicycle Components. There are also smaller brands like Speedstar, Fezzari Bicycles and Sunfast.

‘Ambition to invest’

In the Utah government press release Gaspare Licata, general manager of Selle Royal North America, says, “Our group is made of product-driven brands. We have the ambition with this investment to be able to develop the greatest products in the bicycle industry. The state of Utah, and Ogden in particular, is becoming a great area for outdoor industry, and we think we can attract great talent here. We thank the city of Ogden for being such a committed partner to build this important pillar for the growth of our group.”

With the 2008 take-over of Crank Brothers the Italian saddle maker expanded its product base to mountain bike parts like pedals, wheels, tools and pumps. Selle Royal group employs more than 1,000 people worldwide, distributing in over 70 countries their brands (among others) Selle Royal, Fizik and Brooks.

Job creation

With the opening of the new Selle Royal Ogden facility a USD 4 million in capital investment is involved. Selle Royal group has indicated that the expansion will create up to 65 jobs over the next seven years.

“We are excited to have Selle Royal group join the thriving cycling manufacturing industry in Ogden,” said Jeff Edwards, President and CEO of the Economic Development Corporation of Utah. “Being surrounded by the beautiful Wasatch Mountains and other successful cycling companies will provide Selle Royal group an ideal place to expand and grow their North American presence.”

Selle Royal group has indicated that the expansion will create up to 65 jobs over the next seven years.

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