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Shimano And Kryptonite Cooperate In European Distribution

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NUNSPEET, the Netherlands – Shimano Europe and lock manufacturer Kryptonite agreed upon the distribution of Kryptonite bicycle products in a select group of European countries through Shimano Europe’s sales offices.

Shimano And Kryptonite Cooperate In European Distribution
Both Shimano and Kryptonite expect that their cooperation will be a useful step forward in improving their position in the bicycle retail marketing. – Photo Kryptonite

The agreement, which will start on September 1st, 2015, will cover the Netherlands, Belgium, Luxembourg, France, Sweden, Denmark, Finland and Norway. Shimano will be managing all sales, marketing, and customer service responsibilities for these countries.

Synergies on retail level

This collaboration will offer Shimano and Kryptonite a significant level of synergies on retail level. For both companies this partnership will be a useful step forward in improving their position in the bicycle retail marketing.

Arjen Vinke, Deputy Director at Shimano Europe Bike Holding, commented, “With Kryptonite in to our portfolio we can strengthen our distribution strategy. Kryptonite perfectly fits in our vision with top quality and innovative products. Therefore we are glad to announce this collaboration and we look forward to a long-lasting partnership.”

“We are excited to partner with Shimano Europe as we want to expand our business with IBDs throughout Europe,” said Nick Watkin, Kryptonite General Manager. “This partnership will allow bicycle dealers in key target markets to have easier access to Kryptonite product and services.”

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