Global Start in Bikes by IKEA
AMSTERDAM, the Netherlands – This August IKEA starts selling bicycles worldwide. For the time being the offering is limited to a single model that is available in a 26-inch or 28-inch versions.
The retail giant in home products named the bike Sladda. It has an aluminium frame is can be fitted with lots of accessories. The for its design awarded Sladda is priced at 499 euro for IKEA Family members and 699 euro for non-members. Mid-August the bike will be available at all the 328 IKEA stores in 28 countries as well as the 40 outlets that are run by franchisers.
Not a pilot project
According to IKEA spokesperson Annique van der Valk, IKEA’s start in bikes is not a pilot or a test. “As it is a perfect fit with what IKEA stands like offering customers healthy and environmental-sound solutions. Of course we will monitor the success in sales and depending on that opt for more bikes to offer at our stores.”
Grey unisex model
De IKEA Sladda is according to the home products retail giant, “The 2-wheeled urban mobility solution. It’s like a tablet with apps: there’s the possibility to endlessly add accessories for enhancing the ease of use.” With a click-system a bikebag, carrier or basket can be mounted on the Sladda. The grey finished unisex model is for ages from 12 years.
Beltdrive with met SRAM Automatix hubgear
The Sladda is fitted with a beltdrive in combination with a SRAM Automatix 2-speed hubgear that switches automatically depending on speed. Breaking is with disc and coaster brake.
In 2015 about 771 million people visited the IKEA stores.