SRAM Acquires ShockWiz from Dusty Dynamics
CHICAGO, USA – SRAM stepped into the Kickstarter project called ShockWiz which was developed by Dusty Dynamics. Quarq and RockShox engineers will bring ShockWiz to life, while Dusty Dynamics’ Nigel Wade continues to work full-time on the project.
ShockWiz is a tuning assistant for air-sprung mountain bike forks and rear shocks. It combines hardware, software and finely tuned algorithms to improve suspension set-up for different terrain and riding styles. ShockWiz is compatible with most air-sprung suspension forks and rear shocks, from many different manufacturers.
Make bicycles better to ride
“The intersection of bicycles and technology is nearly infinite, but we really want to make bicycles better to ride,” said SRAM spokesman Meyer. “We are looking for creations that take away the thinking and leave the thrill. ShockWiz does that.”
404 Kickstarter backers helped make ShockWiz a reality and their pledges will be honoured from August in a combined effort from Dusty Dynamics’ Nigel Wade and SRAM.
“With the backing of SRAM I can deliver performance and support that would take Dusty Dynamics many years to match,” said ShockWiz inventor, Nigel Wade. ShockWiz will be manufactured at SRAM’s factory in Spearfish, SD (USA). The factory is ISO 9001-certified and produces Quarq bicycle power meters and data systems.
Future commercialization unknown
SRAM’s Colorado Springs Development Centre, 450 miles away, is home to RockShox, another vital part of the collaboration. “I have spent time in Spearfish and Colorado Springs, in the R&D labs and on the trails,” said Wade. The know-how and experience of the SRAM team has been and will continue to be invaluable.”
The devices shipped to those who backed the project via Kickstarter will be badged Quarq – SRAM’s data and digital technology brand – but future commercialization is unknown. “The technology shows great promise and we are excited to explore other applications,” said Meyer.