J&B Importers Acquires BMX Supplier Alienation
MIAMI, USA – The wholesale distributor J&B Importers has acquired the BMX aftermarket and OEM brand Alienation. This company is best known to be first offering a front specific BMX rim and for its wheel systems using the Tubeless Compatible System, licensed from WTB.
In the press release Alienation states that; “we will continue to operate independently with our existing management team led by industry veteran Zach Taylor. The transaction is effective immediately. Terms of the deal were not disclosed.”
Only last year November Alienation shifted its US distribution from Quality Bicycle Products to Accell North America.
In-house wheel building
“We see a tremendous opportunity in the Alienation brand and look forward to continuing the development of TCS (Tubeless Compatible System) compatible products. Moving the wheel build process in-house will allow us to quickly adapt specifications, control quality, and provide healthy margins for the IBD,” said Mitch Gurdjian, co-chief executive officer of J&B.
Zach Taylor, Alienation’s founder, will continue to lead operations into the foreseeable future. Order processing for Alienation products will be integrated within J&B’s existing system. Alienation’s supply chain will remain largely unchanged.
J&B’s position on the IBD market
“We started Alienation ten years ago to offer inherently better products,” said Taylor. “We have had amazing success to date and are excited about joining forces with J&B. J&B has a significant reach within the IBD, making them a natural fit. We look forward to further propelling forward with tubeless within BMX. We have some exciting new developments. We just signed an agreement to utilize Kappius’s rear hub internals for BMX. I am really excited by these developments.”
“In the 2017 model year, brands including Haro/Premium, Kink and Redline will feature Alienation rims on upcoming models,” said Taylor.