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Cycleurope & MIFA Renew Cooperation with Peugeot Bike Production Start in Germany

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SANGERHAUSEN, Germany – Yesterday German newspaper ‘Handelsblatt’ reported that MIFA will start producing Peugeot bicycles for Cycleurope and that eventually the entire Cycleurope production in France is to be transferred to MIFA. MIFA owner and CEO Heinrich von Nathusius and export manager Dieter Scholz told Bike Europe what exactly is happening between the two companies.

Cycleurope & MIFA Renew Cooperation with  Peugeot Bike Production Start in Germany
MIFA owner and CEO Heinrich von Nathusius, ‘We will not take-over the complete Cycleurope bicycle production in France.’ – Photo Bike Europe

The MIFA CEO and export manager said that the current cooperation between the two companies derives from the end 2013 communicated agreement on the development and production of bikes and e-bikes in the high-end market segment.

‘Step-by-step production take-over’

“We are renewing this cooperation which includes the distribution of Peugeot branded bikes in Germany,” says CEO von Nathusius. “Next to that the cooperation involves the step-by-step production take-over of regular bicycles that are now made in France. We will not take-over the complete Cycleurope bicycle production in France. The company there is specializing in the production of electric bicycles. Also regular bikes will remain to be produced in France by Cycleurope.”

Much smaller numbers

According to MIFA CEO von Nathusius MIFA will start producing some 4,000 Peugeot branded bicycles for Cycleurope. “In the Handelsblatt report it is said that MIFA will produce some 100,000 bikes for Cycleurope. This is not correct. I gave an interview to Handelsblatt about 4 weeks ago. They reported incorrectly this number related on Peugeot. Our goal is to take over the production of some 100,000 bikes that are currently made at Asian producers for European brands. They may have interests in German made products due to advantages in currency, delivery costs and a shorter availability. We will start with much smaller numbers for Peugeot; some 4,000 Peugeot bikes.”

New MIFA facility

Last week this trade journal reported that the construction of the new MIFA facility is delayed. Initially planned to start mid-January, the construction of the new MIFA factory has not started yet. The 17 million euro investment by MIFA owner Heinrich von Nathusius has been delayed till mid-February. According to the ‘Mitteldeutsche Zeitung’ there are still, “issues regarding the purchase of the plot at the industrial site.” Although a permit for excavation works had already been granted, the final construction permit is still pending. In any case, the start of production in the new plant is fixed for beginning 2017. Until then we continue our production at the ‘old factory’.”

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