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Mavic to Change Distribution

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HELSINKI, Finland – Mavic owner Amer Sports has changed its distribution policy in the Netherlands. The company’s Dutch office will take over all activities that were previously done by distributor Codagex.

Mavic to Change Distribution
Mavic owner Amer Sports has changed its distribution policy in the Netherlands. – Photo Mavic

Since 2005 Mavic has been part of the brand portfolio of Finnish Amer Sports. Ever since that year, Mavic has been distributed in the Benelux by distributor Codagex. From July 1th the Amer Sports office in Zeist, the Netherlands will include a new team handling the Dutch market.

‘Strengthening our position’

“We are proud that we can add Mavic to our Dutch portfolio with which we can strengthening our position in the bicycle market,” says Bas Heering, country manager Amer Sports Netherlands and former sales manager at bicycle manufacturer Gazelle.

“The market for sport bikes in the Benelux has been growing in volume in recent years and we are convinced that Mavic offers the most for consumers to get the best out of their sports,” says Bas Heering.

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