MIFA Enters into Sales Partnership with Darfon
SANGERHAUSEN, Germany – Bike maker MIFA announces today that it has entered into a sales partnership with Taiwan based Darfon Electronics, maker of Votani and BESV branded e-bikes.
The partnership between the two companies is foremost a sales cooperation. It results in an expansion of MIFA’s product portfolio targeting dealers in Germany. Currently that portfolio comprises of the brands Grace and Steppenwolf. Grace is the company’s high-end brand in e-bikes. Next to the two brands targeting dealers MIFA is foremost an OEM bicycle maker.
Darfon Electronics is a production company in the IT industry; part of the BenQ Group. Worldwide Darfon has some 20,000 employees and recorded 2015 sales at about US$ 1 billion. Darfon is a leading manufacturer of keyboards for Apple, for example, which is one of its regular customers. Some years ago the company decided to step into other markets; such as solar energy, but also in e-bikes, which is based at Darfon’s Green Division. At the 2015 Eurobike Darfon premiered it BESV e-bikes.
Darfon started in e-bikes with components for OEM customers, but later they decided to also enter the market with complete e-bikes. First with the premium designed BESV e-bikes and later with Votani branded electric bicycles, which was launched in 2014.
Complementing Grace and Steppenwolf
At the upcoming Eurobike (starting next week on August 31) MIFA will display its expanded e-bike offering at Hall A3 – 106. MIFA’s sales team, led by Tobias Schweter, will present it here to German dealers to which the sales cooperation between the two companies is targeted.
Schweter says on the cooperation, “The BESV brand is utterly unique, and so it’s the ideal complement to our Grace and Steppenwolf brands under the MIFA umbrella. Together we have a significantly strengthened portfolio, which makes us even more attractive for any e-bike specialist. The BESV models are quite exceptional with their very individual design, powerful motor assist technology, completely up to date and well integrated batteries, and with digital networking inspired by automotive technology.”
Jonathan Yin, Associate Vice President of BESV, added, “We are delighted with this new, powerful partnership with MIFA-Bike. For us, MIFA is the perfect partner to handle sales of our e-bikes in Germany. MIFA has a huge network of dealers and can also guarantee seamless support thanks to its experienced Steppenwolf & Grace sales team.
This will enable us to bring BESV to the market faster, and to further strengthen the brand in the German-speaking countries.”
At Eurobike BESV is at Hall 6 – 311 and at Open Air Grounds DA312.