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Bohle’s New Vietnam Facility Brings More Than Upped Production

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REICHSHOF, Germany – Last spring the Bohle Group celebrated the production start of its new Vietnam facility. Together with its Korean partner Bohle built the new factory as demand for its Schwalbe tyres grew year on year. But the production plant in Vietnam brings more than only the needed extra delivery capability.

Bohle’s New Vietnam Facility Brings More Than Upped Production
New Vietnam facility offers Bohle possibility to focus more on its 2nd brand; Impac. – Photo Bohle

The new Vietnam facility offers Bohle also the possibility to focus more on the company’s 2nd brand; Impac. Due to the company’s strong growth, in 2015 again with double-digit figures, and the fact that it’s market leader in Europe with Schwalbe, the attention for Impac lacked behind somewhat. With the production plant in Vietnam, which is relieving the workload of the main Schwalbe plant in Indonesia, there’s now not only possibilities to grow Schwalbe sales further, but also to raise awareness for Impac.

Positioning

Impac is already there since 1988 and has always been a private label by Bohle. It’s positioned as a young and energetic tyre brand focusing on entry to midlevel price segments. Schwalbe is of course focused on the mid to high-end price brackets.

Bohle says further, “Our objectives for Impac is to offer our customers, price-wise, an even wider range with the same service and the same quality guidelines.”

For OEMs as well as AM

All Impac tyres are made at the new Vietnam facility and are  marketed worldwide by Bohle for OEM as well as AM. Several bike brands are offering a number of 2017 models that are equipped with Impac tyres.

The Impac range is focused on Touring, MTB and race. Recommended retail prices run up to about 20 euro. The Schwalbe range starts at around 22 euro.

According to Bohle the new Vietnam facility is, next to an increased focus on Impac, also bringing reduced leadtimes for Schwalbe tyres as well as increased flexibility and no backorders.

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