Herrmans Renews Business Strategy
JAKOBSTAD, Finland – Earlier this year Finnish components maker Herrmans received a Design & Innovation Award at the Taipei International Cycle Show for its revolutionary light, H-BLACK PRO, a successful example of automotive technology applied to the bicycle industry. “In line with our new business strategy, we are constantly creating inventive premium products,” says Herrmans CEO Tom Nordström.
The well-established Finnish supplier has taken another leap forward by revealing its five-year business strategy, updating its brand image, streamlining product lines and launching more new products. “The updated look draws attention to Herrmans as the innovative supplier of superior products for the bicycle and heavy duty industries that it truly is. This autumn Herrmans will launch the H-BLACK MR8, a stylish and affordable front light with a superior light pattern.
High tech expertise part of strategy
Herrmans has been producing modern products for the global market since 1959. “We have strong high-tech expertise at Herrmans and I am greatly looking forward to leading the company in the upcoming five years,” says Tom Nordström.
Herrmans currently employs 240 people in Jakobstad, Finland, and in its subsidiaries in Germany, the United States, Taiwan and Brazil.
Herrmans is exhibiting its full product line at the upcoming Eurobike on booth A6-403.