New Investors Join Bicycle Industry Group to Target E-Bike Market
DEVENTER, the Netherlands – In order to increase its share in the e-bike segment of the market two new investors have joined the Bicycle Industry Group; also named BIG Bicycles.
These two new investors are Granpool GmbH, in cooperation with private equity Saxum Corporate Finance Zrt., and Neuzer. Neuzer is a Hungarian bicycle maker that is already for years cooperating with BIG Bicycles as a supplier.
Backward integration step
In a significant backward integration step Neuzer and BIG Bicycles converted their long standing cooperation into a joint venture. It’s aimed at reinforcing the competitiveness of BIG Bicycles as well as to simplify their collaboration. Next to that the joint venture is also to result in the right economy of scale at the new plant Neuzer recently opened which is focused on the production of e-bikes. The scaled up production is also to result in costs savings.
BIG Bicycles’ brands Rivel and Hollandia
With the two new investors on board BIG Bicycles said goodbye to Marco Aarnink who invested in the company in 2015. This collaboration brought about a move to larger premises as well as the growth of the BIG Bicycles’ brands Rivel and Hollandia.
With Hollandia and Rivel bicycles and e-bikes Bicycle Industry Group recorded a significant growth in Europe in 2016. Next to these brands BIG Bicycles also offers OEM production services under the company’s other brands like Pelikaan, Mobion and Swinckels. More at www.bigbicycles.nl