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Alfred Thun Opens Subsidiary in China

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TIANJIN, China – BB-set manufacturer Alfred Thun & Co. GmbH will soon open a warehouse and start an assembly facility in Tianjin, China. The operation is expected to start in Q2/Q3 2017.

Alfred Thun Opens Subsidiary in China
Xiangyu Liu (r.) Vice Director of the Tianjin Xiqing Economic Development Area and Thun Group’s CEO Alfred Thun signing the lease contract for the new facility in Tianjin. – Photo Alfred Thun & Co.

Besides the warehouse and the assembly of BB-sets, Thun invests a total of USD 5 million in high-tech equipment for cold-forging and machining of spindles. Thun reports that this production facility will be opened in 2018.

‘Right time to start in China’

“Taking into account the market in China we consider it to be the right time to target this market with a new facility,” says Alfred Thun & Co. GmbH CEO Alfred Thun. “The idea is to mirror leading German technology at the Tianjin factory. In line with that, both product ranges ‘made in Germany’ and ‘made in China by German technology’ will be mostly identical. Global OEMs will benefit from our ISO 9001:2015 certified quality management, high production standards, excellent process quality and ultimate efficiency.”

Short lead times

The twin-factory concept will also lead to an intense logistical exchange between Thun’s German headquarters and the new subsidiary in Tianjin. Transport will also be managed by employing the Iron Silk Road, a direct train line between Duisburg (Germany) and Tianjin allowing a transfer of goods between both hubs within 15 days. Leaving twice a week in both directions this train guarantees short lead times.

Thun reports that they will “follow safety strategies in Tianjin in terms of product certification as per ISO 4210:2015 City-Trekking and MTB. In addition to that, special bb-sets that are not certified as per these ISO standards will also be available. They are intended to be assembled in bicycles designed for those countries in which the ISO 4210 standard is not required.”

Next generation Thun family

“Christian Thun will be the general manager of this subsidiary and will oversee operations and build strong ties with Chinese and key accounts in the Far East. We are most happy to open our Tianjin facility soon and we thank all of our future Chinese clients who have already welcomed us so warmly and supported us so much,” says Alfred Thun.

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