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SRAM Founders Evolve as Mercuri Joins the Board and Shupe Retires

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CHICAGO, USA – Two of the company’s founders who helped to unveil Grip Shift in 1987 and grow SRAM to be an innovative global cycling brand, Mike Mercuri and Jeff Shupe will be transitioned into new roles. Mike Mercuri stepped down from his full time Executive Vice President while Jeff Shupe retired as of June 1. 

SRAM Founders Evolve as Mercuri Joins the Board and Shupe Retires
SRAM Co-founders Mike Mercuri stepped down from his full time Executive Vice President and joined the Board of Directors. – Photo SRAM

Mike Mercuri was elected to SRAM’s Board of Directors at the January 2017 meeting already. In addition to being on the Board, Merc will serve as an ambassador to the dealer community and developing a better understanding of how SRAM can support its dealer base. Merc served as Vice President of Product for 15 years before transitioning to EVP last July. He hands off the reigns of product development to Ron Ritzler and Sander Rigney.

Global manufacturing network of SRAM

Jeff Shupe, SRAM’s COO, was instrumental in establishing SRAM’s global manufacturing network. He will be taking some time off with to travel with his family before setting his next course. SRAM reports that, “a new COO will be announced in the coming weeks as the formal search nears conclusion.” Both Merc and Jeff are original founders at SRAM, celebrating their 30th year with the company this fall.

Also transition in Asia

In addition to Merc and Jeff, SRAM’s General Manager of Asia, Hank Kao, will be transitioning to Senior Consultant in Asia. Hank’s industry knowledge, network of contacts and influencers will keep SRAM well advised. Hank is celebrating 28 years at SRAM. Bob Chen, who is currently the head of SRAM’s Asia Development Center, will assume Hank Kao’s role of General Manager Asia.

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