News Article

Trek and Ford Present Advancements in Active-Cycling Safety with Bike-to-Vehicle Communication

Home 2025

LAS VEGAS, USA – At last week’s Consumer Electronics Show (CES) the newest developments in active-cycling safety were presented by Trek Bicycle and Tome Software with the support of Ford Motor Co. And AI-based bicycle-to-vehicle communication system was on display at Ford’s booth in Las Vegas.

Trek and Ford Present Advancements in Active-Cycling Safety with Bike-to-Vehicle Communication
Trek: ‘Bicycle-to-vehicle communication (B2V) software technology to be licensed to cycling and automotive companies as industry standard.’ – Photo ZF – Alasdair Turner

This bicycle-to-vehicle communication system (B2V) is to make roads safer for cyclists. With the support of Ford Motor Co Trek Bicycle and Tome Software continue the movement toward an industry standard for active-cycling safety in 2018.

C-V2X technology

In a press release Trek Bicycle reports that “B2V is now adding Cellular Vehicle-to-Everything (C-V2X) technology to its technical roadmap. C-V2X has the potential to help cities around the world create safer, more capable infrastructure and connect vehicles to a larger communications system. It is designed to allow vehicles to directly communicate with other vehicles, pedestrian devices, bikes and roadside infrastructure, such as traffic signs and construction zones. C-V2X also provides opportunities for direct bicycle electronics integration, as well as mobile phone app integration for cyclists.”

R&D expanded to car and smart-city integrations

Originally announced in September 2017, Trek and Tome’s collaboration has now expanded the research and development phase of B2V to include automotive and smart-city integrations, with the goal of reducing the number of cyclists killed and injured on the road. Ford is supporting the work that Trek and Tome are doing to evaluate the technical opportunities and the best user experiences for cyclists on roadways.
Cyclists are an important and growing part of urban mobility and multimodal transportation and B2V will be critical to the future of safer cycling, where vehicles, devices, and the surrounding environment communicate wirelessly.

Open and shared B2V technology

“Ford has been supportive of our mission to make cycling safer since day one and we all understand how important it is that B2V technology is open and shared,” said Tome founder and CEO Jake Sigal.
Trek commented on the latest developments with “The future for us is moving from a more passive approach to cycling safety and focusing our development on active safety measures.”
Trek Electronics Product Manager Scott Kasin furthered “We want to ensure that while cyclists have the tools and knowledge to do what they can to create a safer experience, they will now have the enhanced ability to communicate their presence directly to vehicles.”

Licensed as industry standard

Trek Bicycle stipulated further in its press release “For B2V, Trek will focus on the rider’s user experience and the electronics available to them that will alert drivers to their presence in potentially-dangerous roadway areas. Unlike its existing visibility products, Trek B2V-enabled equipment will focus on giving driver alerts directly to approaching vehicles. The software technology will be licensed to cycling and automotive companies as an industry standard. While the technology will initially appear in Trek and Bontrager products, the company intends to publish the results of its development.”

Comment on this article