Sachsenring Bike Manufaktur Acquires E-Bike Drive Supplier Relo
SANGERHAUSEN, Germany – To upgrade its competences in the strongly growing e-bike and e-mobility market, Sachsenring Bike Manufaktur acquired the direct drive manufacturer Relo. “With the newly acquired know-how of Relo we can create many synergies for our established brands Grace, Steppenwolf and Vaun,” said Sachsenring MD and owner Stefan Zubcic.
Sachsenring Bike Manufaktur, that took over the struggling MIFA in July 2017 reports on an increasing demand for e-bikes. “This is the result of the impending dumping duty on China made e-bikes,” said Stefan Zubcic. “At any time, we can offer our customers flexibility, ‘made in Germany’ quality and reliability in deliveries.” Early 2016 the advanced e-bike transmission system Relo was launched and the production started later that year. After a failed financing restructuring the business was stopped temporarily in the summer of 2017.
To handle all bicycle and e-bike assembly orders, Sachsenring Bike Manufaktur currently employs 150 people. “Thanks to our flexible manufacturing line control we can produce different batch sizes from basic bicycles to complex models. Based on the positive response in the market and the faith in our quality, we will enlarge our production capacity to handle orders from new customers,” said Zubcic. He emphasized that the production facilities in Sangerhausen, “are more attractive than ever before.”
Relo E-Drive Upgrade Fits Almost Every Bicycle
For Sachsenring Bike Manufaktur the omni-channel distribution strategy starts to pay-off. “For both national and international customers our omni-channel production proposition is very profitable. Also, the introduction of the new e-MTB of our own brand Steppenwolf is promising. Starting next August, these will come of the production line and delivered directly to consumers as well as interested dealers, thanks to our innovative distribution system.”
Zubcic also announced that Sachsenring Bike Manufaktur will step up its activity in the cargo bike market. “Years of experience with the cargo bikes of the German federal post gave us an important competitive advantage which we intend to turn into a commercial success in this sector.”