News Article

5th Bicycle Congress Kicks Off German Bicycle Season

Industry- & Retail Organizations

BERLIN, Germany (18 January) – At this year’s Fifth Bicycle Congress in Bremen the entire German bicycle industry and trade will meet for the first time in 2001 on February 3 and 4. Organized by Berlin-based Velokonzept, a young bicycle marketing and consultant specialist with its roots in the bicycle association VSF, this congress is […]

BERLIN, Germany (18 January) – At this year’s Fifth Bicycle Congress in Bremen the entire German bicycle industry and trade will meet for the first time in 2001 on February 3 and 4. Organized by Berlin-based Velokonzept, a young bicycle marketing and consultant specialist with its roots in the bicycle association VSF, this congress is becoming more and more important for the entire German bicycle industry. Not only for German bicycle suppliers but also anyone wanting to do business in the German market.
When the Bremen-based congress debuted in 1997 it targeted mainly retail
members from the self-organized bicycle association VSF. This has definitely changed over the years as other retailers and suppliers became interested in VSF that according to several figures reaches the highest bicycle average sales price in the German market.
In addition to giving several lectures aimed at IBD’s, this years congress will hold other association meetings. The German Two Wheeler Industry Association ZIV, for example, has moved its annual meeting with its cooperating member associations VDFI (Association of German Bicycle Importers) and VZG (Association of German Two Wheeler Wholesalers) to Bremen. “It’s a great opportunity because not only ours but most members of the German bicycle industry and trade will come here, ” ZIV president Rolf Lemberg said to Bike Europe. The association’s meeting will be held on 1 February.
According to Ulrike Saade, President of Velokonzept, a total of about 100
suppliers will exhibit their newest products in Bremen. While the first day
is trade-only the second day will be open to the public.(JB)

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