British cycle shops warming up for Bike week
CHICHESTER, UK – Specialist cycle shops throughout the UK are being encouraged to promote free cycle safety checks and their professional workshop services well in advance of this years UK Bike Week (16-24 June).
CHICHESTER, UK – Specialist cycle shops throughout the UK are being encouraged to promote free cycle safety checks and their professional workshop services well in advance of this year’s UK Bike Week (16-24 June). In previous years many retailers complained that they were too busy in June to get involved in Bike Week or the associated Bike2Work promotion. So Bike Week HQ has responded by designating a formal ‘warm up’ period since April 1th, during which event participants are encouraged to get their bikes safety-checked locally and, if required, to pay for servicing by a qualified technician. Inevitably, some ‘returning’ cyclists will require replacement bikes, either to purchase or hire.
Bike Week UK co-ordinator Nick Harvey said: ‘Trade feedback was that most bike shops are working flat out in June but would welcome more new business earlier in the year. By promoting Bike Week ‘warm up’ events from 1 April we hope that more IBDs will benefit directly from involvement in the UK’s annual celebration of cycling.’
Participating dealers should register at www.bikeweek.org.uk and then order free promotional materials. All IBDs organising an event, local ride or other promotional activity between 1 April and the end of Bike Week can add details to a database that is searched by media seeking a local angle as well as potential participants.
Bike Week is Government funded in England, London, Northern Ireland, Scotland and Wales. It also receives GDP 30,000 support from the UK industry’s BikeHub levy. Its mission is to help its funders and 18 stakeholder organisations to get ‘more people cycling more often’. In 2006 more than 1,700 UK Bike Week and Bike2Work events generated positive media coverage for cycling worth an estimated GDP 1.8M.