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ECF Speaks in Taipei on Creating Cycling Cities

Industry- & Retail Organizations

TAIPEI, Taiwan – European Cyclists Federation Development Director Kevin Mayne will deliver a keynote address to cycling’s leaders and future thinkers at the prestigious International Bicycle Trend Forum at the Taipei Cycle Show on 20th March.

ECF Speaks in Taipei on Creating Cycling Cities

The International Bicycle Design Competition has been running since 1996 and has featured many of the leading thinkers in cycling design and technology and the Forum is a platform for exchange of the key issues that will inform the coming years.

King Liu on stage
On the podium will also be King Liu, Chairman and Founder of Giant, the world’s biggest bike company, where he will address how Taiwan forges ahead as a cycling island. Mayne will outline ECF’s vision for cycling cities and countries across the world and will argue that the decisions made today are already fixing the future of cycling through to 2030 and beyond. He believes these decisions will have a huge impact on the global cycling market in which Taiwanese companies are leading players.

How to act?
“It is an honour to be invited to speak at the IBDC alongside King Liu. I want to use this opportunity to share the thinking of the politicians and policy makers at the United Nations, the European Union and in other international forums who are already addressing the economic, social and environmental policies that will affect cycling for the next twenty years.

How we act now will decide the cycling cities of the future. In the cities and countries where industry, advocacy and policy makers come together with a common vision for cycling we will see huge growth.”

Giant and TBEA supporting
Giant and the Taiwan Bicycle Exporters’ Association (TBEA) announced last year that they are supporting ECF in 2013 with major financial contributions to the Cycling Industry Club, ECF’s advocacy programme for Europe. At the time Tony Lo, CEO of Giant said “Giant has decided to say we’re in. We’ve joined the club. It’s our obligation to join forces with all of you to see how we can make cycling more popular in Europe. We want to have more people cycling.”

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