News Article

Leaders’ Ride Opens Eurobike 2016

Industry- & Retail Organizations 1486

FRIEDRICHSHAFEN, Germany – Accell Group, SRAM, Pon, Cycleurope, Bosch and over 200 industry leaders will open the world’s biggest trade fair with an all-star ride in favour of advocacy.

Leaders’ Ride Opens Eurobike 2016
Over 200 industry leaders will open the world’s biggest trade fair with an all-star ride in favour of advocacy. – Photo Eurobike

The Leaders’ Ride has evolved into Eurobike’s premium opening event with a wide representation from across the industry. “We are happy that many of the first-class representation of the global bike industry are travelling the last mile to Eurobike by bike and are thus making a great statement for biking mobility,” says Stefan Reisinger, Head of Eurobike.

Unite for advocacy

“We have seen the impressive results of advocacy in increasing market sales and we are only at the beginning. We want to send a strong message: The cycling industry and Eurobike unite for advocacy because it is good for business” said Tony Grimaldi, Cycleurope President and Chairman of the Cycling Industry Club Advisory Board.

Practical Info

Where and when: Participants will meet at the Friedrichshafen Stadt Train Station at 7.30am on August 31st 2016. At 7:45am they start their 5 km ride to Eurobike. They are expected to arrive at the fair grounds at 8:30am where there is a photo shoot and press meeting scheduled to 9:00am.

 

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