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ZEG Reorganizes European Kettler Distribution

Industry- & Retail Organizations 1405

COLOGNE, Germany – Following the acquisition of the Kettler bicycle division in November 2015, new owner ZEG has announced the termination of the cooperation with the Kettler sales companies in Belgium, the Netherlands, Luxemburg, Austria and Poland.

ZEG Reorganizes European Kettler Distribution
Restructuring of sales and distribution organization is last step in ZEG’s take-over of Heinz Kettler GmbH & Co. KG bicycle business. – Photo ZEG

The restructuring of the sales and distribution organization is the last step in ZEG’s take-over of the bicycle business from outdoor furniture-, fitness equipment-, toys- and aluminium bicycle manufacturer Heinz Kettler GmbH & Co. KG.

New distribution organization

The distribution of Kettler bicycles will be taken over as of immediately by Kettler Alu-Rad GmbH in Belgium, the Netherlands, Luxemburg, Austria and Poland. Kettler Alu-Rad will operate independently from ZEG.

Kettler Alu-Rad GmbH was founded by ZEG in 2015 to acquire the bicycle division of Heinz Kettler GmbH & Co. KG. The production of high-quality bicycles and e-bikes ‘made in Germany’ continues to take place in the Kettler factory Hanweiler in the Saarland.

Entry level to high-end e-MTB

For model year 2017, Kettler Alu-Rad GmbH launched a completely redesigned and innovative product line ranging from entry level to high-end e-MTBs. The new product line was presented recently at a dealer show in Belgium.

 

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