WFSGI New Sponsor of World Bicycle Relief
OSTERMUNDIGEN, Switzerland – The World Federation of the Sporting Goods Industry (WFSGI) is the new supporter of World Bicycle Relief (WBR) to strengthen the organization’s advocacy work and capacity building.
WFSGI Bicycle Committee Chairman Jeroen Snijders Blok welcomes the collaboration “This endorsement shows the positive impact bicycles can have. It lies at the heart of our industry to seize that power and raise awareness.”
Scaling up programs
“We envision a world where distance is no longer a barrier to independence and livelihood. Through the industry powerhouse of WFSGI we can benefit from a strong network to scale up our programs,” states Dave Neiswander, President, WBR.
WFSGI President and CEO Robbert de Kock explains “As part of our objectives we ‘foster and encourage the participation of citizens of all countries in healthy sporting activities’ (by-laws article 2.8) and ‘help create a better world through sport’ (by-laws article 2.9). WBR creates these opportunities in several different ways through cycling.”
Founded by F.K. Day
The WBR organization, founded by SRAM’s Frederic K. Day and Leah Missbach, has put more than 350,000 bikes on African roads. It all started as a support program after the 2004 Indian Ocean tsunami with a solid backing from SRAM Corporation and an outpouring of support from industry leaders. Ever since it provided bicycles to those in need, especially in Africa. Over 350,000 bicycles were already distributed by the World Bicycle Relief.
WBR mobilizes people through The Power of Bicycles. Simple, environmentally friendly transportation increases social mobility: access to education, healthcare and livelihoods. While the bicycles themselves help individuals conquer distance and increase their carrying capacity, WBR has also created new economic opportunities by training field mechanics and employing bike assemblers to support their local programs. In 2017, the organisation was awarded the prestigious Bertha-and-Carl-Benz-Prize for their significant impact on mobility.