Adidas Cycling Product Distribution in UK

SOUTH BEDFORDSHIRE, UK – (August 19) - Chicken & Sons are the new distributors in the UK for Adidas cycling products. This completely new range will be available to Chicken’s dealers throughout the UK and Ireland. What contributed in acquiring the Adidas distribution is the fact that Chicken acts as one of Mavic’s UK distributors and has set up a very effective spare and service centre which literally stocks all available replacement parts. This has helped Mavic which belongs Adidas, to service the market quite effectively. Chosen as the distributor for Adidas Cedric and Robert Chicken have a new range of cycling specific clothing and shoes. Next to being Mavic’s largest UK distributor of rims and wheels, Chicken & Sons act as agents and distributors for Selle Italia, TIME, Gruppo 3T, Specialities TA, Vredestein tyres and tubes as well as Sapim spokes, Selcof seat posts and Transfil cables. Three years ago the British based EBC disc brake pad manufacturer appointed Chicken as their distributor to the bicycle trade. Chicken is also the largest outlet for SKS pumps and mudguards in the UK. (MH)