Wednesday, July 13, 2005
VILLENEUVE D’ASCQ, France (July 13) - Decathlon, the French chain-store giant, is claiming to be the world's third largest bicycle supplier - right after Giant and Trek. Reason for this claim to fame is the recent growth in sales of the company's own-brand-bikes. In 2003, 1.160.000 units found an owner - in '04, this number has grown to 1.8 million. At retail level bike sales were good for € 330 million, making this department second only to Decathlon's outdoor brand, Quechua, which had sales of €500 million. To built further on this success, Decathlon has invested €12 million in a dedicated cycle business unit in Chambery, France to be lead by Dominique Daguillon. A detailed report on Decathlon's new bike headquarters is in the August edition of Bike Europe.(MH)
.jpg)
To make it easier for you to follow the news in the global bicycle industry we have launched a Bike Europe page on Twitter. With Twitter you are always the first to receive the news updates.
Stay on top of the news. 
