Interbike Postpones East Coast Open Air Trade Fair for 2000

LAGUNA BEACH, CA/USA (9 March 2000)--Interbike officials have postponed the Open Air Trade Fair, citing timing and market conditions as key factors in the decision. Unveiled last September, the Fair provided, according to Interbike, a business oriented hands-on riding experience in an outdoor festival setting. The event drew more than 1,300 retailers representing nearly 600 retail stores to the two-day event in Vernon, New Jersey. "The Open Air Trade Fair was a great event, but its value wasn't realized by all the attendees," said Lance Camisasca, Interbike Show Director. "The postponement gives us an opportunity to discuss future possibilities on a more intimate basis with Eastern retailers as well as with show exhibitors." Despite the postponement, the Interbike staff will reach out to Eastern retailers by sponsoring a retailer-only day at the start of the 6th Annual Pedro's Mountain Bike Festival, held in Lanesboro, Mass., from 17 to 20 August. The retailer-only day is slated for Thursday, Aug. 17, 2000. "We're very excited to initiate some conversations with East Coast retailers at the Pedro's Fest, but we're also eager to refine and retool the Open Air Trade Fair for the future, if the industry feels it is needed," said Camisasca. To find out more about the Pedro's Mountain Bike Festival, visit ww.pedrosfest.com or e-mail pedrosfestexpo@aol.com. (JW)