Tuesday, December 20, 2005
WATERLOO, US (Dec 20) -The new concept store prototype for Trek Bicycle Corp., Waterloo, Wis., has opened in Westchester, Ohio, and a new Trek flagship in Madison, Wis., is scheduled to open in early 2006. Designed by Cowan+Associates, Worthington, Ohio, the stores aspire to represent the latest in bicycle retailing. The concept is based on a series of shops within the store created to ease the customer's shopping experience. A stocking strategy was developed in order to open up the floor plan and provide clear sightlines to shops that are organized by customer segment and lifestyle. The design also includes a service shop, lounge areas, spacious fitting rooms, lifestyle graphics and tasteful finish palates that introduce some eco-friendly materials.
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