LONDON, UK - Planet Propaganda has created an on-demand, self-guided, interactive training tool for Trek Bicycle Corporation. Launching in November, the new web format builds on three seasons of live "Trek University" dealer seminars, and replaces them with 24/7 online access to inform independent bike shop employees worldwide.Dealers' staff members learn about new products and technologies, as well as the research, engineering and people behind Trek's brands.
The site welcomes its visitors to a homepage that resembles a classroom setting under the Trek U crest and describing itself as "Your Homeschool Homebrew of All Things Trek... coming to you straight from the individuals that cooked it up."
Logging in, users select courses and complete a short quiz to demonstrate their new knowledge and have the opportunity to win "a cavalcade of fabulous prizes."
An online forum and contact links also allow users to exchange ideas with other dealers and directly connect with Trek's staff.
According to Rob Sax, president of Planet Propaganda, Trek and its dealers have come to consider Trek U a staple in their communications and training programs.
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