Profit from the EU Local Content Rule

MAARSSEN, The NetherIands – In November Bike Europe introduces the European Bike Parts Directory: a handy reference book listing European cycle component manufacturers and their product ranges. Why a European Bike Parts Directory? The cycle component production is increasingly shifting to the Far East. This makes it more and more difficult for product managers to comply with the “40% local content” rule. European regulations stipulate that bicycles made in Europe must comprise Europe-made components to the value of at least 40% of the ex-works price of the bicycle. European cycle component makers can profit from that rule. How? By getting listed in the European Bike Parts Directory.

For whom is the A4 sized full colour Directory intended? The Directory is intended for product managers, buyers and managing directors of bike manufacturers, chain stores, retail organisations and bike importers. Next to market statistics and updates on EU trade regulations, you will find a comprehensive listing of European cycle component manufacturers. One thousand copies of the Directory will be printed and mailed to the target group in Europe.

Be sure to be listed in the European Bike Parts Directory, it makes it easy for buyers to find you, and ensures your company is always on their mind. The Bike Europe Parts Directory is the platform to showcase your product range to as many potential customers as possible. The European Bike Parts Directory is one book that will never leave your desk!

How can you distinguish your company in the European Bike Parts Directory?

A company profile gives you a chance to introduce yourself to your buyers, your products can be

listed in the following categories:

• Frames & Frame Components

• Transmission Components

• Wheel Components

• Handlebars, Saddles and Pedals

• Cables & Grips

• City and Trekking Bike Components

For more information and a brochure that tells you everything about the European Bike Parts Directory, email to: Peter.Hildering@reedbusiness.nl or Leonie.Kreleger@reedbusiness.nl or phone: +31 314 349956.