NUNSPEET, Netherlands - Quickrelease.tv has started a YouTube competition site for posting short videos on the topic of ‘I want to ride my bicycle.’ Everybody is invited to post videos promoting the use of the bike. No techie stuff. No Critical mass protest videos. No art installations. Just great images of cycling that could make everybody get out there and ride for the sheer fun of cycling.
One of the sponsors is Shimano. “We regard this competition as a test. YouTube could become an important communication medium for the bike industry in the near future”, says Harald Troost of Shimano Europe. “Within two days after the first call we have had over 1,600 reactions.”
The judging will take into account public popularity of the videos on YouTube, but there will also be off-line judging on the merits of the videos submitted. The competition closing date is 30th August 2007 (the first day of Eurobike, Friedrichshafen) and the winner will be announced on 24th September (the first day of the Interbike OutdoorDemo, Las Vegas).
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